"President Obama’s willingness to actively engage with millennials and make his policies accessible to younger generations through participation in the culture is one of the qualities that has separated him from other leaders."
Obama confirmed himself as commander-in-cool with the announcement of the South by South Lawn festival https://t.co/BVwK2uMHQr— Salon (@Salon) September 27, 2016
"DiCaprio’s visit and screening is part of the White House’s upcoming South by South Lawn, a.k.a. Obama’s version of the renowned Austin festival, which will take place on October 3 and will feature panels on 'ideas, art, and action.' On the lineup is a diverse group of visitors and events, including DiCaprio’s screening, a talk by artist James Turrell, music by Sharon Jones & the Dap Kings, as well as a student film festival featuring an appearance by the creators and cast of Netflix’s hit show Stranger Things."
South by South Lawn is the festival we didn't know we needed. https://t.co/06ECMkmdLP— Vogue Magazine (@voguemagazine) September 26, 2016
Mashable: Leonardo DiCaprio, 'Stranger Things' cast headed to the White House
"Leonardo DiCaprio will join President Obama to speak about climate change as part of South by South Lawn at the White House in October. The President will speak with DiCaprio, a long time climate change activist, and climate scientist Dr. Katharine Hayhoe."
"Earlier this year, the Obamas went to SXSW (or South by Southwest), Austin's annual music, film, and media festival. And they must have been impressed with what they saw because the First Couple decided to bring their own version to the White House come October 3."
Will you be heading to D.C. next week for The White House's 'South by South Lawn'? https://t.co/I00ElGaGEf— REVOLT TV (@RevoltTV) September 26, 2016
"In March, President Barack and Michelle Obama visited the SXSW festival in Austin, Texas, where they spoke about topics including education, civic engagement, creative thinking and entrepreneurship. The new fest '[celebrates] that spirit of innovation.'"
"Here's a riddle: What do Barack Obama and Leonardo DiCaprio have in common? On the surface, not too much — other than the fact that they're both well-known figures. One is the President of the United States, while the other is an Academy Award-winning actor. But guess what? They share a common belief in improving the environment. The White House announced on Twitter that Obama and DiCaprio are working together and hosting a conversation about climate change. They're equally passionate about saving the planet."
Condé Nast Traveler: The Obamas Go Out in Style With South by South Lawn
"SXSL wants to be more about social impact and civic engagement than pure entertainment. To do so, the festival will jam three components—the kind of multimedia events usually spread over week-long festivals—into a single day: a series of interactive panels featuring cultural influencers, tech innovators, and community organizers; the White House Student Film Festival, featuring student-made films around the theme 'The World I Want to Live In'"
"Like its counterpart in Austin, SXSL will be comprised of three parts: Interactive, Film and Music, with the latter featuring a lineup of both well-known and emerging artists. The film portion will feature the 3rd Annual White House Student Film Festival, for kids K-12. The interactive section will include panel discussions with 'influencers who are using their platforms to bring about positive change.'"