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A Touchdown for the Miami Dolphins!


The New Trend in Viral Marketing

So who do owe this new trendy way of brand advertising to? Keenan Cahill was only 15 years old and all he needed was his own video camera and his cute little facial expressions as he lip-synced many popular songs and posted them on youtube.com. Now all grown-up at 17, Keenan has gained a wealth of popularity lip-dubbing side by side with music sensations such as 50 Cent and a handful of others. It just goes to show how videos, such as the one performed by the Dolphin Cheerleader's, can really aid a company in increasing their brand reputation using social media. With over a 1 million likes a day on Youtube.com and only God knows how many Tweets, this is one strategy the team's players can't even come close to.

What's the secret?

It's simple and it's a matter of remembering three (3) important words when planning your next viral campaign; Real, Relevant and Remembered! Here you have 22 of South Florida's most beautiful women down in the Dominican Republic getting ready to shoot their up and coming calendar issue and Wammm!, Someone gets an idea and says, "I'm bored...Hey! Let's lip-dub Carly Rae's song Call Me Maybe". As crazy and random as it may seem, idea such as this one is what gets you noticed on Social Media.

What do you need to get started?

Believe it or not, every company or entrepreneur has the tools within to be successful in marketing their brand online and in this case, it doesn't take a full blown video production to get it done. Please understand that I'm not saying to go out their and start doing karaoke or filming yourself lip-syncing to Justin Bieber like good ole Keenan did. You first start by admitting one important thing about marketing today and please excuse me as I paraphrase renowned social media author, David Meerman Scott.

No one gives a #!@%, about your product or services!

That's right and I hope you read into it correctly. The fact is that the only people who do care are you and the people in your organization according to Meerman. To some, this may come as a shocker to you, but if you haven't noticed, people buy things differently then they did 5 years ago. Just ask yourself when was the last time you purchased a high valued item spontaneously without asking a friend or reading an online review. Well, thanks to the growth of the Internet and the increased number of online competitors, consumers have all the time in the world and are in search of solving their problems in the least amount of time.

How Can Your Company be Like the Dolphin Cheerleaders?

Here is a list of what you should be focussing on when communicating and engaging your target audience using social media:

  1. Be different from your competitors. Be open to change and welcome new ideas. Your customers have, why shouldn't you?
  2. Stop trying to sell your customers. Educate them instead. Be the source of information, not the one they run away from.
  3. Provide your audience the information they are looking for quickly.
  4. Make it easy for consumers to buy from you.
  5. Be real, relevant and most importantly, remembered. Ensure their short stay with you is entertaining and give them a reason to come back.
  6. Let consumers know that you value their feedback and play a valuable part of a niche community.

Getting the word out about your brand starts now and with Brand Echo

Viral campaigns, Social Media, the Internet and your competitors are not going anywhere anytime soon. So to be different, your brand's echo will originate from a clear understanding of your audience and focus on building a relationship with them. Brand Echo believes that the success of a viral campaigns is not based on how much money you can throw at it like most agencies believe, but instead, getting your audience to talk about your brand freely.

If you would like more information on how Brand Echo can aid in increasing your brand's reputation and consumer Free Brand Analysisawareness, feel free to complete our short online form and one of our Brand Analyst will contact you right away.

If you haven't already, make sure to sign up for our FREE Newsletter on the right as next week's topic will be "How to Use YouTube.com for Your Viral Campaign".


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