Throwing Leads Away
Case in point: I attend a lot of networking events and I usually sign up for several contact lists on clipboards. I don't worry about getting spammed. Every email in my inbox is market research for me, and at least these emails will come from companies "real" enough to have set up a booth at a trade show or expo.
However, I am amazed that some of these companies fail to follow through and email prospects afterwards. Sometimes, I wish I could call them up and demand that they give up the gold they're hoarding.
Email Lists Are Goldmines
Every email address from an interested prospect contains the potential of converting a long-term customer. Email marketing puts your name in front of these prospects over and over again, with their permission. Should they ever become unhappy with your presence in their inboxes, all they need to do is unsubscribe.
Many who stay subscribed to your list continue to see your brand/name for weeks, months, or even years. They open your emails and become familiar with your products and expertise. At some point, when they are ready to purchase, you are at the top of their consciousness and more likely to get the sale.
Do You Leverage Your List?
- Send an introductory email that reminds them how you met.
- Ask them to sign up for more information.
- Lay the foundation for a long-term relationship.
Trust me, if they gave you their email address, they are expecting to hear from you. Most will only take offense if you wait until they have forgotten you.
Need Help Getting Started?
Contact us today for your free online marketing consultation. We'll show you how to make more money when you convert your offline contacts to online sales using an integrated and efficient process using the tools you already have; your website.