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Chrysler Demonstrates it's Commitment to Minority-Owned Businesses at the 2012 Matchmaker

This year, the Chrysler Matchmaker Program took place at its headquarters at Auburn Hills on September 19, 2012, and was a tremendous success.

The Importance of Networking

Every minority business owner understands the importance of networking. Although the online community is an effective area for networking, no one doubts the power of having a face-to-face meeting with a potential business supplier. After all, there’s a difference between a name on an email and putting a face to that name, especially if introductions were made at a business-related platform, such as found at the Chrysler’s “Matchmaker” program. 

Knowing the Decision Makers

Just as at previous programs, a number of strong connections were made at this year’s past event, thanks to the Matchmaker program. Many of the attendees conducted follow-ups when the event was over, ensuring that connections made were utilized to the fullest extent. 

Chrysler’s Commitment to Minority-Owned Businesses

The Chrysler Matchmaker program highlighted the commitment Chrysler has to helping minority-owned businesses. While other companies might trot out a tired old PowerPoint presentation and claim they are committed to working with minority-owned businesses, Chrysler’s Matchmaker program offered concrete evidence theirs is a real commitment, not simply something designed by a marketing committee.

Education and Seminars

One of the most important aspects of the Matchmaker program was the wide range of educational opportunities, including vital seminars presented for attendees to enrich their knowledge base. Past seminars have focused on such important topics as “Current Banking Environment and Products” and “Streamlining the Diversity Reporting Program.”

Meeting with Other Attendees

One of the best ways to judge whether or not a program is worthwhile is seeing who attends the conference. Some of the noteworthy attendees of the Chrysler Matchmaker program have been the Michigan Hispanic Chamber of Commerce, as well as the Michigan Minority Supplier Development Council and the National Association of Black Suppliers.

As always, this event proved to be a great opportunity for minority business owners to meet with some of the most influential people in the supplier community. 

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