This video was creating in order to increase and motivate audience to attend a local cultural event on various social media channels. As a former promoter of Hispanic and cultural events prior to starting Brand Echo Media Solutions in 2011, Peter Vazquez, the company's CEO, continues to be a dance enthusiast and co-promotes local and national Latin events. Peter and his team of creative managers, artists and video editors maximize their expert knowledge of the Hispanic community to deliver video to niche audiences that generate instant results.
Shared on social media channels such as Facebook, Google+ and Twitter amonst the company's friends and peers, Brand Echo also ensures the clients brand message becomes viral. Short videos such as this project are instantly shared by followers by incorporating animated text, graphics and video footage that is relevant to the targeted audience and motivates the viewer to initiate the call to action within the message.