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Selling to Telling: Marketing Now

Selling to Telling: Marketing Now

There was a time when brands assumed the only way to engage with potential customers was to attempt to sell them a product or service. However, when the Internet arrived, it brought with it an entire new paradigm for sales. Individuals and companies that were observant quickly adapted to the new way of marketing, while those that had less vision found themselves quickly losing out to the competition.

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Resources for New Hispanic Businesses in the Detroit Metro Area

Resources for New Hispanic Businesses in the Detroit Metro Area

Launching a business at any time can be a daunting task, not to mention during today's economic climate. Fortunately for local entrepreneurs, Detroit is home to many initiatives designed to foster business growth and opportunity. These organizations can help you connect with these initiatives and the business resources you need to help your business succeed.

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How To Protect Your Online Reputation

How To Protect Your Online Reputation

Remember when you were young and the words people wrote on the washroom wall could affect your reputation all the way through high school? Of course, the janitor painted over those words from time to time, and when you left school most of you got a second chance to prove yourself as an adult in the workplace. However, there is a new threat to our reputations, one that is not easily erased or left behind. 

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Chrysler Demonstrates it's Commitment to Minority-Owned Businesses at the 2012 Matchmaker

Chrysler Demonstrates it's Commitment to Minority-Owned Businesses at the 2012 Matchmaker

Today’s highly competitive market means that it’s more important than ever for minority business owners to take advantage of every opportunity that presents itself, and nowhere was this more obvious than at the latest Chrysler “Matchmaker” program. This is one of the largest and most successful programs currently available, with an incredibly strong emphasis on working with minority businesses to branch out throughout the automotive supplier chain.

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How Politicians are using Twitter to fuel their Campaigns

How Politicians are using Twitter to fuel their Campaigns

During an election cycle, it is vital that politicians are able to get their message across to the most important people in the world – the voters. In the past, this has proven difficult, as many of the mainstream media outlets have been able to pick and choose exactly what information is released to the public on a daily basis.

With the rapid rise of social media, however, all of that changed. Politicians discovered they were no longer bound by the constraints of the media as to how and where their message could get through. They were able, through social networking sites such as Twitter, to directly speak to the voting public.

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Brand Echo and Marketing Automation

Brand Echo and Marketing Automation

When you’re running your own business, you understand how important it is to free yourself from marketing issues. You want to focus on your business, and not spend countless hours working on generating leads. If you’re looking to save money and time, as well as freeing up your employees for more important tasks, you need look no further than marketing automation.

 

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Why Should Your Business Get Veteran Certified?

Veterans in Business

Potential customers that have a social conscience have a distinct advantage to using a minority-owned business. Getting VA-certified serves to illustrate that the company has taken the time and effort to achieve certification. There are over 6 million minority-owned businesses in the United States, and yet, less than 20,000 have been certified as a Minority Business Enterprises. Many companies require certification as a minority-owned business before using a company in a corporate supplier diversity program. This allows the various benefits and advantages set aside for minority businesses to be utilized only by companies that are properly verified.

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