During an election cycle, it is vital that politicians are able to get their message across to the most important people in the world – the voters. In the past, this has proven difficult, as many of the mainstream media outlets have been able to pick and choose exactly what information is released to the public on a daily basis.
With the rapid rise of social media, however, all of that changed. Politicians discovered they were no longer bound by the constraints of the media as to how and where their message could get through. They were able, through social networking sites such as Twitter, to directly speak to the voting public.