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Chrysler Demonstrates it's Commitment to Minority-Owned Businesses at the 2012 Matchmaker

Chrysler Demonstrates it's Commitment to Minority-Owned Businesses at the 2012 Matchmaker

Today’s highly competitive market means that it’s more important than ever for minority business owners to take advantage of every opportunity that presents itself, and nowhere was this more obvious than at the latest Chrysler “Matchmaker” program. This is one of the largest and most successful programs currently available, with an incredibly strong emphasis on working with minority businesses to branch out throughout the automotive supplier chain.

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How Politicians are using Twitter to fuel their Campaigns

How Politicians are using Twitter to fuel their Campaigns

During an election cycle, it is vital that politicians are able to get their message across to the most important people in the world – the voters. In the past, this has proven difficult, as many of the mainstream media outlets have been able to pick and choose exactly what information is released to the public on a daily basis.

With the rapid rise of social media, however, all of that changed. Politicians discovered they were no longer bound by the constraints of the media as to how and where their message could get through. They were able, through social networking sites such as Twitter, to directly speak to the voting public.

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Brand Echo and Marketing Automation

Brand Echo and Marketing Automation

When you’re running your own business, you understand how important it is to free yourself from marketing issues. You want to focus on your business, and not spend countless hours working on generating leads. If you’re looking to save money and time, as well as freeing up your employees for more important tasks, you need look no further than marketing automation.

 

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Why Should Your Business Get Veteran Certified?

Veterans in Business

Potential customers that have a social conscience have a distinct advantage to using a minority-owned business. Getting VA-certified serves to illustrate that the company has taken the time and effort to achieve certification. There are over 6 million minority-owned businesses in the United States, and yet, less than 20,000 have been certified as a Minority Business Enterprises. Many companies require certification as a minority-owned business before using a company in a corporate supplier diversity program. This allows the various benefits and advantages set aside for minority businesses to be utilized only by companies that are properly verified.

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